7 For 17: Trends to Watch out for and Adapt in Your 2017 Marketing Methods
1. Interactive & Multimedia Content
Because 2017 will not be everything about the effect of words; it will be about the experiences produced for the consumer, and in some cases words are simply just insufficient to educate, captivate and engage. We have all found ourselves skimming through text only to transfer to something new due to the fact that we lose interest. For this factor alone, all brand names should aim to engage their audiences through images, tests, clips, GIFs, videos, infographics - anything that will make your brand name's worth dive off of the screen, since words alone resemble empty promises nowadays. Start experimenting and explore the endless possibilities available!
2. Live Streaming & Video Content
Ditch the script, improvise, and go live - simple as that! What better method to engage with your audience than providing a genuine glance of exactly what you're doing and exactly what your core values are. Live streaming and video content will continue to push the boundaries, allowing brand names to drop the business veil, link human-to-human, and enable users to take part in brand storytelling in manner ins which enrich the customer experience. So, begin welcoming the digital discussion by integrating live content streaming, visuals and videos!
Everyone's unique, or a minimum of we all like to believe we are. No matter what your position is on this, you have to get personal with your target market - for beginners, your website, e-mails and social networks should. Start segmenting your content to reach different kinds of audience members based upon their preferences, practices, etc. - due to the fact that let's face it, if you keep treating them as one uniform group you are bound to lose on the big potential of your message. Start really evaluating the data: place, age, needs, hobbies and so forth - the technology is offered, so make the most of it and you won't lose out.
4. Purpose Driven Marketing
Become a brand name that gives and gets! In today's world we're all seeming part of something larger, something meaningful that will make a distinction. Everybody's passionate about their causes and trust me, clients will like that you have one too. Partner with a non-profit or charity, or set up an internal programme that "provides back" in some method - and you're bound to win over the hearts of your clients as well as employees, helping them link more fully with your brand name as a whole.
5. Native Advertising
Nobody likes advertisements, unless you manage to slip them into content contexts that your users are currently part of and give value to. This is the core reason native marketing is taking the marketing world by storm: $36.3 billion will be invested in native ad costs by 2021. Excellent native advertising is not indicated to be trickery; it's merely enabling a writer to share publishing tools with online marketer, whilst at the exact same time maintain consumer trust by telling the truth, being transparent regarding who's informing it, and finally adding value to read more the discussion with an audience. If done appropriately, it can be a great deal.
Mobile is not just initially, it's 2nd, 3rd - it's all over and whatever! Internet traffic is strongly obtained more from mobile gadgets than desktops and if you're not tailoring your material, advertisements and online experience towards mobile users, you are definitely missing a big chance. Keep in mind not to stop at enhancing for mobile. Likewise, make sure that the particular content is integrated and respectful of the way of lives of users-on-the-go!
7. Accept the lOT
How amazing is it that your fridge can really advise you that you're running out of milk and gives you the choice to place an order instantly! Daily items are starting to connect to the internet, and this pattern is going to open the doors for brands to play a more active part in the everyday lives of customers. By 2020 there will be 75 billion connected devices - now that's a boom! The ramifications are big and far ranging as we will witness an improvement in the way we live our lives, and as a result the method we market our brand names.
Simply put, keep the 7 in mind, use your spending plans successfully and remain ahead of the video game.